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Construction and materials industries

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Africa issue power a success story for National Geographic

Article Abstract:

National Geographic has released a special edition that highlights the rich natural resources of African Continent and its success in capturing them. The edition is released as a strategy to increase its advertisement subscribers.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Periodicals, Periodical Publishers, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Africa, Printing & Publishing, Publishing industry, Natural resources, National Geographic Ventures

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Nike London pledges to 'Run a Year'

Article Abstract:

Sports apparel manufacturing giant Nike is planning to launch a new web and e-mail campaign to promote its fifth annual Run London event. This new campaign is targeted towards consumers in the age group of 24-35.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Strategy & planning, Footwear, except rubber, not elsewhere classified, Planning, Nike Inc., Athletic shoe industry, NKE, Company business planning, Running races, Internet marketing

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Timex seeks new faces to capture 18-34 range

Article Abstract:

Watch manufacturer Timex is launching a new Internet campaign to for promoting its new line of watches targeted towards younger generation. The features of this campaign are discussed.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Watches, clocks, watchcases & parts, Watches, Watch, Clock, and Part Manufacturing, Clock and watch industry, Clocks and watches, Clock industry, Timex Corp., Wrist watches

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Subjects list: United States, Product introduction, Forecasts and trends, Advertising, Market trend/market analysis, Teenagers, Youth, Target marketing
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