AmEx may close catalog division

Article Abstract:

New York, NY-based, charge card and credit card marketer American Express Co (AmEx) has confirmed its plan to discontinue a catalog service produced and managed by its Merchant Services Group or outsource it to a direct mail catalog business by Dec 31, 1999. AmEx spokeswoman Gail Wasserman said the firm is already in discussions with a number of direct mail catalog firms. Insiders estimate the AmEx catalog business to be worth between $40 million-$50 million.

Credit Card Issuing, Nonbank Credit Card Firms, Services discontinued, American Express Co.

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U.S.-EU Privacy Pact Needs More Work

Article Abstract:

A European Union (EU) privacy directive threatens EU-US relations even as negotiators from both sides have made some progress towards a pact. The new directive disallows the transmission of personal data about European citizens to any country with inadequate privacy protection regulations, including the US. Negotiators are hoping to forge a final document by the end of Apr 1999 to coincide with the biennial summit meeting between the US and EU.

European Union, International economic relations, Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Consumer Protection Laws, Consumer protection

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Current customers get renewed focus

Article Abstract:

More companies are realizing that it is more important to retain a customer than source for a new one. A survey conducted reveled that companies are sorting customers by value and budgeting for marketing to them. The other findings of the survey are listed.

Customer Relations, Venture Analysis, Surveys, Business enterprises

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