Westrec to offer Q-Lube services

Article Abstract:

Q-Lube Marine Services, based in Encino, CA, will offer its oil and other fluid change services to up to five Westrec-managed and owned marinas. The effort is being made possible through a test market program rolled out by Q-Lube in spring of 1998. The program could be launched to more of the 40-plus marinas Westrec handles and/or owns if Westrec clients welcome the idea. The oil and other fluid change services will be offered to both dry-stack and wet-slip clients at marinas in Atlanta, GA, on Lake Lanier, Fort Lauderdale, FL, and Chicago, IL.

Comment:

Will offer its oil and other fluid change services to up to 5 Westrec-managed and owned marinas

Services introduction, Automotive Repair Services, Automotive Repair and Maintenance, Automotive maintenance, Article, Q-Lube Marine Services

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NMBA promo asks, 'Why pay cash?'

Article Abstract:

The National Marine Bankers Assn (NMBA) latest national print media advertising campaign asks consumers to finance their boat purchases. The NMBA estimates that almost $6 billion worth of boats are bought unfinanced each year. The advertising campaign is also in response to a survey done by the National Marine Manufacturers Assn that shows 56% of boat buyers did not finance their purchases. Among the reasons cited by consumers include confusion over the financing scheme and buyers' ignorance on financing availability.

Advertising, Business Associations NEC, Business Associations

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