Winchester shoots for more retail traffic

Article Abstract:

Winchester Ammunition, an ammunition manufacturer, is scheduled to introduce a redesigned Web site at www.winchester.com on the week covering June 22, 1998 to establish a database and increase traffic to local retailers. Consumers who will visit Winchester Ammunition's redesigned Web site will be requested to indicate their e-mail addresses, home addresses, demographics and information about the kind of hunting or shooting they are engaged with. Winchester Ammunition, in turn, will supply them with technical information on types of ammunitions and reload information and directions to the nearest local retailers of the specified products.

Marketing/Advertising Methods, New Electronic Marketing, Sports Ammunition, Small Arms Ammunition Manufacturing, Ammunition, Winchester Ammunition

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Firm set to drop videocassette co-op

Article Abstract:

TV by Mail, a unit of video direct marketing firm the Duplication Factory, announces plans to distribute 60,000 test mailings of what it calls as the first national videocassette cooperative advertising program. The first video called Health & Leisure, will be part of a series called the Preferred Shopper Video Showcase aimed at recent mail-order buyers between ages 50 and 64. The video features four product pitches tied into 13 minutes of health tips. TV by Mail has included a sweepstakes entry form in its package offering a chance to win a trip to Hawaii, San Francisco or Las Vegas to evaluate consumer reaction to the co-op.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Motion Picture and Video Industries, Consumer Video Recordings, Direct Marketing, Mail order business, Video recordings, Duplication Factory Inc., TV by Mail

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