SMM creates feedback program for Pitney Bowes

Article Abstract:

Sanna Mattson MacLeod Advertising (SMM) of Smithtown, NY, has been assigned to develop a new marketing program for the mailing systems division of Pitney Bowes Inc. of Stamford, CT. The project will be based on a meticulous system of customer feedback, meaning telemarketing and direct mail. The program will be used as part of the marketing plan for the full range of Pitney Bowes' mail-system products. The initiatives will include surveys that gather data that would be useful in future sales contact. The marketing program is reportedly being undertaken across the US.

Office Machinery Manufacturing, Contracts & orders received, Advertising Agencies, Advertising Activity, Campaign Launched, Business Machines NEC, Direct Marketing, Office equipment, Pitney Bowes Inc., Sanna Mattson MacLeod Advertising

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First Delia's, now there's Droog

Article Abstract:

Delia's of New York has test-launched its new 48-page catalog, called Droog, aimed at the untapped boys market through the mailing of an undisclosed number of the book. The catalog, the name of which was selected through an internal company contest, features host of lists with merchandise including T-shirts, knit hats, sweaters and sneakers. Droog targets a Generation-Y audience that generally range in age from ten to 24. Delia's president Steve Khan said the roll out is a test that will be followed by changes as feedback is received.

Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Mail order business, Delia's

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