CRM vendor's brainy program sends response rates, revenue soaring

Article Abstract:

Customer management service firm Customerlinx of Fredericksburg, VA, has reported an improvement in response rates from 0.8% to almost 4%, and a 30% increase in revenue. The company's in-campaign modeling process integrates its inhouse data mart with the Decisionhouse customer behavior modeling software from Quadstone Ltd of Boston, MA. Customerlinx accesses and analyzes clients' customer databases, and profiles the customers with the highest propensity to buy a client's products or services.

United States, Management Consulting Services, Business & Mgmt Consulting, Consulting services, Customerlinx

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Pitney Bowes dives into mailstream

Article Abstract:

Pitney Bowes Inc.'s campaign on expanding its activities to promote its 'mailstream' service is discussed. The mailstream is claimed to help companies improve their communication by proper management of mails and documents.

Office machines, not elsewhere classified, Services information, Office equipment and supplies industry, Office equipment industry, Pitney Bowes Inc., PBI, Service enhancement

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Trade group uses CD booklet for show

Article Abstract:

Organization for the Promotion and Advancement of Small Telecommunication Companies distributed a CD Booklet instead of real brochures at a trade show organized by them at Alberta. The details of the CD are given.

Alberta, Usage, CD-ROM databases, Trade shows, Organization for the Protection and Advancement of Small Telephone Companies

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