Analyzing brand response campaigns
Article Abstract:
Guidelines for analyzing the effectiveness of direct television advertising campaigns are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Radio, TV, publisher representatives, TV Advertising, Media Representatives, Evaluation, Television advertising
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Where is DRTV headed next year?
Article Abstract:
The future of direct television market is projected.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Sales & consumption, Market size
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Television broadcasting, Forecasts and trends, Market trend/market analysis
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