Draft manages Iridium debut

Article Abstract:

Draft Worldwide of Chicago, IL, is handling the direct marketing services for the launch of Iridium, the first satellite-based global hand-held telephone system. The service's launch started to roll out in 45 markets on June 22 and was arranged by general agency Ammirati Puris Lintas. Draft Worldwide will handle the DM assignment, which will include branded direct mail solicitations and fullfillment for both consumer and business market prospects. The company's data technology service group is also collaborating with Iridium on inbound telemarketing, database management and lead sourcing and referral.

Advertising Activity, Direct Marketing Services, Direct Mail Advertising, Account Activity, Direct marketing, Iridium L.L.C., Draft Worldwide

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Nicholson helps Sony reach end users

Article Abstract:

Nicholson NY is developing a Web site for the computer components and peripheral group of Sony Corporation. The site is designed to help the company communicate with end users as well as accomodate distributors and re-sellers. Sony had wanted to initiate a relationship with its end users without alienating its distributors and re-sellers in the process. The site is sponsored by Sony's components and peripherals group, however, sales will be directed to either distributors or re-sellers depending on what type of customer is purchasing online.

Consumer Electronics, Audio and Video Equipment Manufacturing, Company Planning/Goals, New Electronic Marketing, Internet software, Sony Corp., Nicholson NY

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