BTB firm uses catalogs to reach salons

Article Abstract:

America's Best Choice is taking an anti-microbial spray to tanning salons nationwide through catalog sales. The business-to-business marketer of health and beauty products expects the show, Shower In A Bottle, to gain exposure to half of the 26,000 tanning salons in the US through the catalogs of its 15 distributors. The company expects to sell at least 100,000 bottles by yearend 2001, and has set a goal of 1 million bottles a year by yearend 2002.

Advertising and Related Services, Industrial Advertising, America's Best Choice

---

Planetfeedback Mailer plays up the fear factor

Article Abstract:

Planetfeedback.com featuring burned boxes, toilet seats and guitar cases has drawn a certain amount of criticism while gaining a 10 percent response rate.

On-Line Information Services, Telegraph & other communications, Bsns Videotex Svcs ex Database, Direct Marketing, Online information services, Business information services, PlanetFeedback.com

---

Animal park uses short-form to help bird exhibit take flight

Article Abstract:

The Aquarium of the Pacific, a Los Angeles-area aquarium and animal park has extended its marketing reach by using DRTV spots to promote a new exhibit featuring colorful Australian birds called lorikeets.

California, Television, Amusement and Theme Parks, Amusement parks, Theme Parks

Similar abstracts:

• Abstracts: Sendmail uses direct mail to get freeware users to buys its software. Hewlett-Packard steps up direct
• Abstracts: Ohio production house looks to be 'first' with mail campaign. 3Com marries direct mail, net ads to promote phone
• Abstracts: Canadian bank unleashes credit card point-of-sale loyalty program. IDial Networks to debut multifunctional debit card
• Abstracts: Great Lakes Publishing taps Wolf Direct to build circulation. S&E Direct to handle Kampgrounds account
• Abstracts: TriStar shoots Steam Bullet long-form for international sales. Shoe company tries infomercial to run up sales

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.