Shoe company tries infomercial to run up sales

Article Abstract:

Power Athletic Footwear has launched a 30-minute infomercial for its 3- year-old athletic shoe, Power Anthro. The company's objective is to revitalize lagging sales of the shoe with replaceable midsoles. The long- form medium provides Power Athletic Footwear with time to explain the technology behind the shoe and to educate consumers. The infomercial includes product demonstrations, aninated descriptions of the replaceable midsole technology and user testmonials.

Rubber and Plastics Footwear Manufacturing, Rubber Footwear, Power Athletic Footwear

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TriStar shoots Steam Bullet long-form for international sales

Article Abstract:

TriStar Products is planning a long-form infomercial for its Steam Bullet, a smaller version of its Steam Buggy cleaners. The 30-minute TV spots would be aired in Japan, France, South Korea, the Netherlands and Belgium, and would feature homeowners using the Steam Bullet in cleaning bathrooms, kitchens, windows, upholstery and automobiles. The Steam Bullet includes a high-pressure steam jet nozzle, scrub brush, squeegee, fabric steaming attachment, measuring cups for water and terry cloth cover.

Small Appliances, Small Electrical Appliance Manufacturing, TriStar Products Inc.

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Tarkenton scrambles for DRTV sales

Article Abstract:

Pre-Paid Legal Services, a national network of lawyers offering discount legal services, has launched its first direct response television campaign in May 2001. The national campaign, which has Hall of Fame quarterback Fran Tarkenton as spokeman, will recruit sales associates through a 30- second, 60-second and two-minute ads. The ads, which will run on both cable and syndicated networks, also include user testimonials.

Offices of Lawyers, Legal Services, Pre-Paid Legal Services Inc.

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