Apprentice' exposure strengthens The Knot
Article Abstract:
The marketing strategy of TheKnot.com, which aired reality TV show "The Apprentice", has attracted huge registrations from brides-to-be. The company was successful in selling wedding gowns more than its competitor.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Miscellaneous personal services, not elsewhere classified, Wedding costume, Wedding supplies and services industry, Wedding services industry
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Use modeling for expires, outside lists
Article Abstract:
Benefits of using prospecting models for publishing mailers are discussed. Methods of applying such models are also discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Models, Electronic publishing, Electronic publication, Prospecting (Selling)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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David cements Goliath
Article Abstract:
A report is presented on the direct mail marketing by the company St.Lawrence Cement.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Editorial, St. Lawrence Cement Corp.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Marketing, Company marketing practices
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