Attune integrates marketing supply process

Article Abstract:

Attune Inc debuted an Internet-based software called Attune Marketing for business-to-business and business-to-consumer companies that integrates all aspects of the marketing supply chain. Users are provided quick and easy access to strategies and activities in other divisions. Companies can also align marketing activities with corporate objectives, examine the success of the activities, emphasize successful processes and then decide which efforts must be adopted in the next planning phase.

Product introduction, Business Software Pkgs (Micro), Attune Inc.

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Mal Dunn nears launch of BTB, publisher databases

Article Abstract:

Mal Dunn Associates Inc. is developing databases for publishers and business-to-business markets and hopes to establish itself as a provider of marketing database services.

Prepackaged software, Product development, Database Mgmt Software Pkgs (Micro), Database management systems, DBMS software, DBMS, DBMS utility

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InfoUSA plans salesgenie Super Bowl ad

Article Abstract:

Details of the advertising designed for InfoUSA, which will be broadcasted during Super Bowl event, are presented.

Advertising, Advertising Activity, infoUSA Inc., IUSA

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