Be Free buys personalization firm for $169M

Article Abstract:

Be Free Inc of Marlborough, MA, is buying TriVida Inc's stock for $169 million. The purchase is expected to facilitate the conversion of Be Free Inc's users through its online affiliate networks. TriVida is a personalization software company whose technology studies historical consumer profiles and recommends the ads that will elicit the best reaction from Web users. Be Free assists cybermerchants in linking to and managing networks of affiliated Web sites.

TriVida Inc.

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Insight Enterprises buys treasure chest

Article Abstract:

Insight Enterprises, a computer direct marketing company based in Tempe, AZ, bought New Orleans, LA-based Treasure Chest Computers Inc. for common stock in Insight valued at $10 million, with additional profitability options. Insight will boost its motherboard offerings to around 20 via this deal after only holding three to four earlier. Insight chief financial officer Stanley Laybourne noted that the two direct marketing companies maintain around 10% customer overlap. Laybourne also stressed that the buyers of Treasure Chest have expressed their openness to using the Web for their purchases.

Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Geographic, Mail order business, Insight Enterprises Inc., Article, Treasure Chest Computers Inc.

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Excite@Home buys into 2 web firms

Article Abstract:

Internet portal and marketing company Excite@Home Inc has invested more than $2.5 million to acquire minoroty stakes in two Web firms. The company has sunk $2.5 million into Internet postage company E-Stamp Corp, and has bought a minority stake in Rosenbluth Interactive. The acquisitions are part of the company's strategy to own stakes in online firms which as viewed as leaders in their respective fields.

On-Line Information Services, Videotex & Teletext, Internet services, E-Stamp Corp., Rosenbluth Interactive

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