Be public about your privacy

Article Abstract:

Direct marketing companies should adopt a policy of being absolutely clear regarding the means by which they gather and use their clients' personal information. Such a policy should help erase any lingering doubts about the safety of entrusting personally identifiable information to Internet- based companies. Direct marketers should bear in mind that consumers are willing to share such information provided they are convinced of the benefits they can derive from it and their continuing control over the imparted data.

Public affairs

---

Acxiom leader elected next DMA chairman

Article Abstract:

Acxiom Corp Chmn Charles D. Morgan has been chosen as the chairman of the board of directors of the Direct Marketing Assn (DMA) for 2001. Morgan, the current vice chairman of the trade association, will replace reigning Chmn Jonathan P. Ward of Chicago, IL-based R.R. Donnelley and Sons. Elected as DMA vice chairman for 2001 is Fingerhut Companies Inc executive Michael P. Sherman. The new DMA officers will assume their posts in Oct 2000.

Executive changes & profiles

---

Similar abstracts:

• Abstracts: Public inquiry. Please release me. Survival of the fattest
• Abstracts: Bankruptcy court approves Talk America refunds. iNexTV.com readies streamed channels. New provider enters the Rio Grande
• Abstracts: Visa, Dun & Bradstreet launch new modeling tools. AmEx not Blue over new credit card
• Abstracts: The great sack race. Raynsford to lead City charm offensive. Jarvis may appeal critical judgment
• Abstracts: A guarantee of professionalism to boost our image. A princely dispute. Thanks for nothing

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.