Beating the competition

Article Abstract:

UK construction contractors considering seeking private finance initiative hospital work should ensure that they attend the briefing day usually staged by procurers for interested parties. Care should be taken to look out for negative signs, such as briefings hosted by an outside consultant. It will be necessary to complete a prequalification questionnaire, and this task must be undertaken very carefully. It is also worth finding out how submissions will be evaluated, then arranging the submission to match the evaluation structure.

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If you really want to be customer-focused - then focus on your customer

Article Abstract:

It is best to use experts when undertaking market research, as poor market research can foster apathy and inappropriate decision-making. For housing developers, there are number of areas that can be investigated by market research, including why people visit sites but do not buy, what fosters perceptions of value in the minds of prospective purchasers and what the views of current owners are. Market research can play a significant role in exposing damaging myths that may exist in some companies.

Column, Marketing research, Market research

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