Blagman teams with Mercury to target brand advertisers

Article Abstract:

Blagman Media International Inc., a Los Angeles, CA-based direct television (DRTV) media company, has forged a joint venture with Santa Monica, CA-based Mercury Media Inc. to create informercial projects for major corporations. The deal will enable both DRTV agencies to target corporate clients and provide them with the best access to long form media. Blagman has decided to team with Mercury because its media buying volume is reportedly large enough to generate an efficient economy of scale. The DRTV firm views several opportunities for Fortune 1,000 companies to air infomercials fully explaining their products and building brand image.

Marketing procedures, Parent-to-subsidiary activities, Blagman Media International Inc., Mercury Media Inc.

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Nat'l Media, Cendant form online store

Article Abstract:

National Media Corp., an Encino, CA-based informercial marketing firm, has teamed with Cendant Corp., the Parsippany, NJ-based marketing giant, to roll out a membership-based online shopping service by the end of October 1998. Customers enlisting for the new service, dubbed Everything-4-Less, will be entitled to shop for over 800,000 manufacturer-direct goods and services at discounted prices. A membership fee of $5.99 a month is expected to be charged. National Media holds exclusive direct response television marketing rights to market Cendant's online membership program.

Services introduction, New Products/Services, Strategic alliances, Marketing/Advertising Methods, New Electronic Marketing, Avis Budget Group Inc., National Media Corp.

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Dmers see 'killer app' potential in interactive television

Article Abstract:

US direct marketers are seeing the potential of their business in interactive television. Direct marketing is a much-larger business than television advertising with the former worth $700 billion business, while the latter is pegged at a mere $42-billion business. David Harkness of Nielsen Media Research said that aside from the advertisement, every television commercial will also include the crossover potential to a Web site, five years from now. The integration of television with back-end systems for managing transactions will present a substantial opportunity.

Market information - general, Industry Market Data

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