Brand consideration should drive e-mail practices

Article Abstract:

Implications of e-mail practices of marketing companies, on its brand image are discussed. Best practices to be followed, with due consideration of brand image, are also detailed.

Management dynamics, Advertising, Management, Marketing industry, Company business management, Brand image

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How to design your e-mail copy to maximize response

Article Abstract:

Suggestions to e-mail marketers for designing e-mails are presented.

Email marketing

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Click fraud: media myth or marketing menace?

Article Abstract:

The causes of internet fraud in paid search engines are discussed.

Usage, Causes of, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet fraud, Text search and retrieval software

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