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Construction and materials industries

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3 dimensions of differentiation: ways to stand out

Article Abstract:

Based on the notion from Dan Herman, three key elements of differentiation from other multichannel marketers that attracts consumers are presented.

Author: Knoll, Jerry
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006

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Affiliate marketing's big reach is big opportunity

Article Abstract:

The benefits of Affiliate marketing such as its immense reach also make it more challenging to manage, was the conclusion of a panel discussion.

Author: Morrissey, Brian
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Panel Discussion

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Prepare for convergence of online advertising, e-commerce

Article Abstract:

The process of using internet advertising and e-commerce sales for market share analysis in marketing industry is dicussed.

Author: Best, Eric
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Electronic commerce, E-commerce, Internet/Web advertising, Internet advertising, Market domination, Market share

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Subjects list: Methods, United States, Analysis, Management, Marketing, Marketing industry, Company business management
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