Bush, Kerry split ladies' home journal cover

Article Abstract:

The Ladies' Home Journal took advantage of the political conventional season with split covers featuring President G. Bush photographed with his wife, Laura and Sen. John Kerry with his wife, Teresa. According to the marketing director at Meredith, Des Moines, it creates great visibility in the marketplace.

Strategy & planning, Management dynamics, Management, Planning, Company business management, Company business planning, Ladies' Home Journal

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Customization key for UPS store effort

Article Abstract:

United Parcel Service brands, United Parcel Services (UPS) and Mail Boxes Etc. are using Modern Postcards customized cards for postcard promotion of their profit centers and opening of new centers. A detailed report on the promotional activities is presented.

United Kingdom, Services information, Private Mail & Express Services, Couriers and Messengers, Air courier services, Services, Courier services, Express delivery services, Mail Boxes Etc. Inc., Modern Postcard, UPS Europe Ltd.

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Publishers must turn to the web

Article Abstract:

The need for the publishing industry to adopt internet marketing to improve sales of periodicals and books is discussed.

Editorial, Usage, Internet marketing

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