CD mailer helps NC resort shine

Article Abstract:

A North Carolina (NC) coastal resort area observed a 16 percent response rate from a multimedia campaign using a mini-CD mailer. The mini-CD features two videos as well as photos of 125 homes in the Bald Head Island, NC, areas.

North Carolina, Mail Document Distribution Services, Mail receiving and forwarding services, Mailing services, Advertising campaigns, CD-ROM, CD-ROM disks, Homes and haunts, CD-ROM technology

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Golf mailer takes swing at Co-op

Article Abstract:

The Golf-Pack co-op direct mail program of Golf Direct Mail Inc. is targeting golf enthusiasts and mailing them coupons from local courses and restaurants is presented. This program has produced impressive results.

Advertising, Targets & Markets, Marketing industry, Golfers, Target marketing

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NFL co-op mailer fires up fan base

Article Abstract:

The details of the direct mail program, the NFL Partner playbook service that sends co-op mails, catalogs and e-mails to the fans launched by the National Football League (NFL) are discussed

Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Football, Marketing, Football (Professional), Company marketing practices, National Football League

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