Insert media complements any DM mix

Article Abstract:

The benefits of using insert media along with direct marketing products are highlighted. The varieties of insert media materials like blow-ins, card decks, ride-along are elaborated upon.

Methods

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The hidden treasures of compiled lists

Article Abstract:

The compiled lists offered valuable benefits without the fancy name or logo. The various conditions to be considered when shopping from compiled lists are mentioned.

Usage, Mailing lists

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Does your database measure up?

Article Abstract:

Guidelines for testing the authenticity of marketing databases indirect marketing industry are presented.

Product information, Testing, Databases, Database, CD-ROM catalog, CD-ROM database

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