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Construction and materials industries

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Should you sell on the 'first date'?

Article Abstract:

Sales personnel for manufactured homes should strive to close the sale on the first visit at a retail center of a prospect. Not everyone who visits a retail center is ready to buy. However, the closing rate of the industry is only 7% which is very much lower than those for other industries such as the water equipment industry which has a closing rate of 33% with 95% closed on the first presentation. Closing the sale on the first date is beneficial to the customer because they will enjoy benefits earlier, less time is wasted and they do not commit the error of purchasing a lesser value product.

Author: Davidson, Carl
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1998
Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Sales Planning, Modular buildings, Wooden buildings, Goal setting

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Does your sales team help or hurt you?

Article Abstract:

Business owners and sales managers are advised to determine whether their sales personnel help increase sales and profits. They should observe how their salespeople entertain sales calls, whether they try to make a specific appointment or not. Managers are advised to set a standard scoring system which will evaluate sales centers and communities, particularly on a salesperson's greeting, qualifying questions, presentation and closing strategies.

Author: Davidson, Carl
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1998
Sales Management, Management, Human resource management

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Is reality TV hurting your sales?

Article Abstract:

Despite the appearance of reality TV, it and marketing both need careful planning and preparation to create a good program or a good sales presentation.

Author: Davidson, Carl
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2003
United States, Marketing procedures, Company marketing practices, Mobile home industry

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Subjects list: Methods, Marketing, Selling, Modular houses, Sales management, Prefabricated houses, Sales personnel, Salespeople
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