Campaign revs Lodestar's engines with extra sound effects

Article Abstract:

Peabody, MA-based Lodestar has launched a direct mail campaign that uses a sound module of a racing car. The developer of software solutions for the deregulated energy industry is pushing the Lodestar Customer Choice software suite. The eye-catching mailer was such a success at its trade show booth that Lodestar officials decided it would be just as effective as its direct mail piece. The campaign is directed not only to deregulated companies but is also aimed at the regulated industry.

LODESTAR Corp.

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MarketSoft campaign rides bicycle theme

Article Abstract:

Lexington, MA-based MarketSoft has completed the second drop in a three- part direct mail campaign promoting its eOffers software to mid-size and large companies. The campaign runs from Jan through Mac 2001, with each drop consisting of 20,000 pieces. EOffers, which is already in version 2.5, helps marketers select promotions to send to customers. It has six users. The primary goal of the campaign is to generate a list of qualified leads for the sales department.

MarketSoft

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Mailer revs up interest for auto magazine

Article Abstract:

Dealer HQ has begun a direct mail campaign that touts its new CD-ROM-based trade magazine. The business development center for the automotive industtry sent 19,000 copies of its virtual magazine, called dealer power magazine, to car dealerships nationwide on Mar 9, 2001, and will mail 6,000 the next week. The free magazine, which seeks to provide dealerships with information and services they need to operate, will be mailed bimonthly.

All Other Publishers, Misc Business Service Pubs, Dealer HQ

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