MarketSoft targets 'chaotic; BTB market

Article Abstract:

MarketSoft Corp will introduce a software which is intended to help marketers manage offline and online business-to-business promotions. The new software called eOffers is intended to augment an existing product called eLeads. The technology assists marketers to choose which promotions should be sent to individual customers. eLeads diverts incoming leads to the appropriate salespeople or marketing centers in the firm. The two products in combination enable businesses to set parameters on promotions and prevent the sending of mixed promotional signals.

MarketSoft Corp.

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Car makers target film buffs, young: Mazda drives twentysomethings to its Web site

Article Abstract:

Mazda Corp.'s North American Operations division in Irvine, CA, is attracting young drivers to its Web site for the Protege Road Trip, an event that preceded the formal launching of the automaker's 1999 sports car. The car maker purchased banner ads on Yahoo and on lifestyle and auto site operated by MTV, Rolling Stone, Elle and others to direct online traffic to Web site and the road event. Users sign their names, addresses and e-mail addresses to become part of the trip. Afterwards, they design their own virtual companion to join them on the trip, prior to gathering parts of the Protege. The 1999 Protege is described as a sleeker, sportier replacement if the Mazda 323 model that the automaker is targeting to professionals aged 24 to 29.

Marketing procedures, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, New Electronic Marketing, Advertising Activity, Protege, Mazda Corp.

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D&B debuts products to identify prospects, clean data

Article Abstract:

Dun & Bradstreet of Murray Hill, NJ, is set to roll out two new products that perform in connection with its 50-million-record database. The first product, dubbed U.S. Marketing List, is a browser-based service that is designed to assist small companies identify prospects. Companies can select the lists they want using either Microsoft's Internet Explorer or Netscape Communicator. The second one, Dun & Bradstreet Connect, is an NT- or Unix-based product designed to clean a business' customer information by matching it against D&B's database. The standard service's pricing starts at $25,000, while a full-scale information warehouse is billed up to $1 million and over.

Software Publishers, Applications Software Pkgs (Micro), Applications software, D&B Corp.

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