Catalog for Amish; 'non-electric' consumers bolts into Q2 top spot

Article Abstract:

Lehman's Catalog enjoyed a 65% increase in growth to top the ParadayzMatera's Q2 list of general merchandising catalogs. The growth was mainly due to appointment of catalog consultants who devised a color catalog with bigger file. The new catalog caters to Amish and also consumers who wanted non-electric products for decorative or fun purposes. The excellent response has prompted the company to design a bigger catalog that would generate year round sales.

Services information, Services, Growth, Merchandising, Company growth

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Eden Lane claims top gifts spot in ParadyszMatera's growth report

Article Abstract:

Eden Lane catalog introduced the ParadyszMater's list universe growth report in the No.1 spot in the gifts/collectibles category for the first quarter of 2004. Other findings of the report with regards to other companies dealing in gifts/collectibles catalogs, home catalogs and in apparel catalogs are presented.

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Toy industry, Eden L.L.C.

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Smaller files gaining ground in ParadyszMatera list growth report

Article Abstract:

The rankings of top catlogs in gift, collectibles and apparel categories by list brokerage firm ParadyszMatera are presented.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, APPAREL AND OTHER TEXTILE PRODUCTS, Catalog and mail-order houses, Mail-order industry, Mail order business, Clothing industry

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