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Construction and materials industries

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Survey 2001: changes for catalogers

Article Abstract:

Only 100 of the 1,100 catalogers sent a survey actually responded to the 150 questions presented. This small response did not prevent an analysis of results presented in this article.

Author: Dean, Bill
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Public affairs, Print Media, Surveying services, Geophysical Surveying and Mapping Services, Survey services (Geodesy)

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Catalog merchants have critical branding role

Article Abstract:

The importance of brand image to catalogers is discussed.

Author: Dean, Bill
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
Marketing procedures, Corporate Images

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Subjects list: United States, Directories
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