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Construction and materials industries

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Catalog size shrinks for FLOR as circulation continues to grow

Article Abstract:

Even though, FLOR, catalog company based in The United States which specializes in floor tiles products is reducing its size of catalogs the circulation of the company is going high. The various marketing strategies adopted by the company by adding new tile products into its catalogs for the promotion are discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Marketing procedures, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Marketing, Mail-order industry, Mail order business, Company marketing practices, Flooring, Flooring materials, Retail mail order management software

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Agency builds e-card around participation

Article Abstract:

Resource Interactive, an interactive marketing company, sent an e-mail holiday card seeking the participation of recipients. The effectiveness of such interactive strategies is discussed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Services introduction, New Products/Services, Advertising, Marketing industry, Company service introduction, Service introduction, Interactive marketing

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Subjects list: United States
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