Cendant to divest, outsource

Article Abstract:

Membership direct market company Cendant of New York will sell some of its online businesses to boost the profitability of its Internet division. The company has tapped ING Barigs Furman Selz to act as advisor on its planned divestment of RentNet, Match.com and Bookstacks Inc. The proceeds of the sales will be used to raise capital for debt reduction and a stock buyback program. Cendant also announced that it will outsource its fulfillment and distribution services.

Asset sales & divestitures, On-Line Information Services, Videotex & Teletext, Internet services, Avis Budget Group Inc.

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Focus-USA names good payers

Article Abstract:

Focus-USA, a mailing list compiler based in Hackensack, NJ, has rolled out a new list selection for mailers who want to target prospects with a high probability to pay. The selection is particularly appealing to book clubs and other mailers that offer free trials or make 'bill me' offers. Lists in the Good Payer Select are purged of names that also happen to appear on the Credit Index cooperative database of direct response credit risks.

Services introduction, Direct Mail Advertising, Direct Mail List Rental, Focus-USA

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