Centrobe partners with Abacus Direct

Article Abstract:

Customer management firm Centrobe of Boulder, CO, has announced a service partnership with direct mail service firm Abacus Direct Corp of Westminster, CO. Under the deal, Centrobe's publishing clients will be given lower-cost access to the Abacus Direct's cooperative database called Abacus Alliance. The database offers data enhancement, marketing research, prospecting, optimization and modeling based on information from 88 million households.

Strategic alliances, Advertising Services NEC, Other Services Related to Advertising, Advertising services, Centrobe

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Transcontinental direct mail marketing, mail models

Article Abstract:

Rob Young, chief executive of direct marketing giant Transcontinental Direct presents his mail advertising models adopted by his company.

Direct Marketing, Executive changes & profiles, Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Models, Officials and employees, Interview, Marketing industry, Young, Rob

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