Chip card based loyalty program boosts Dutch retailer

Article Abstract:

Edah, a Netherlands-based supermarket chain, reports that it has enlisted 1.5 million members of a loyalty program based on chip cards that make personalized offers everytime a customer enters a store. A special computer program, called MarketEXPERT, selects 10 personal offers and five generic offers, and defines a particular group of customers for every offer every week. The offers are reportedly based on information about the customer's buying habits collected at the checkout counter.

Netherlands, Supermarkets and Other Grocery (except Convenience) Stores, Supermarket Chains, Campaign Launched, Article, Edah Supermarkten

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Recipe for the graceful loyalty program

Article Abstract:

The success of the imaginary character Betty Crocker, developed by General Mills Inc., is discussed.

Grain Mill Products, United States, Innovations, Marketing, Cereal products industry, General Mills Inc., Company marketing practices, GIS, Betty Crocker (Fictional character)

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