Loyalty program efforts found lacking

Article Abstract:

Most Fortune 200 corporations who have customer loyalty programs do not use those programs to differentiate themselves from the competition, according to an informal survey conducted by Herndon, VA-based Focal Point Inc. While respondents said one of the aims of their loyalty programs is to add value to the company's marketing strategy and brand, they also admitted that it is very hard to develop a program distinct from the competition.

Marketing

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The long tail of e-mail marketing

Article Abstract:

An evaluation of Chris Anderson's book, "The Long Tail: Why the Future of Business Is Selling Less of More" is presented.

Criticism and interpretation, Works, Anderson, Chris, The Long Tail: Why the Future of Business Is Selling Less of More (Book)

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DM to the long tail

Article Abstract:

Implications of the concept "the Long Tail" referring to niche marketing are discussed.

Advertising, Methods, Usage, Marketing industry, Niche marketing

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