24/7 shifts Europe HQ to Holland, snags Swedish deal

Article Abstract:

24/7 Europe has not only moved its headquarters from London, UK, to Amsterdam, Netherlands, it has also won a contract to represent Torget, the biggest Internet shopping portal in Sweden that attracts 955,000 users and generates over 6 million ad impressions a month. The deal has given 24/7 Europe the largest portfolio of Swedish ad impressions for any sales house and its Swedish branch the representation of six of the top 10 commercial sites in the country.

Netherlands, Use of services, Direct Marketing Services

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Brazil's list business takes off amid DM boom

Article Abstract:

Datalistas, the biggest list company in Brazil, doubled the size of its database in two years, owing much to its partnerships with four major consumer companies. The company is planning to strike partnership deals with three more firms to fill in the gap in its database. Datalistas is targeting Brazil's 600,000 affluent population, around 6 million middle class consumers and the emerging middle class of 23 million.

Strategy & planning, Brazil, Direct Mail Advertising Svcs

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