Colle & McVoy to rev up, relaunch Norton's brand

Article Abstract:

Norton Motorcycles is set set to roll out a campaign touting the relaunch of its 100-year-old motorcycle brand. Colle and McVoy Marketing Communications of Minneapolis, MN, will begin the campaign with Web advertising and event marketing designed to highlight the first new line of motorcycles produced by the reorganized firm. Nemesis, the first bike, features eight cylinders, a 24-valve engine, 250 horsepower and can reach speeds of 225 miles an hour, making it the fastest production bike in the world. The agency intends to help the restructured firm capture names of current Norton owners' clubs and past Norton owners online through links between its own Web site and the Web sites of the local Norton owners clubs and other enthusiasts.

Product introduction, Motorcycles, Motorcycle, Bicycle, and Parts Manufacturing, New Electronic Marketing, Norton Motorcycles, Colle and McVoy Marketing Communications, Nemesis

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WPA Film Library revamps catalog

Article Abstract:

The WPA Film Library has shifted the focus of its catalog of film footage from meticulous indexes to an improved marketing medium having less detailed indexes and more photographs of the footage available for licensing. The new 100-page book is said to be more user-friendly, with 500 photos as compared to the previous catalog's 250. It also has more carefully written footage descriptions and a newly organized index that is segmented into subjects. The company has dropped the new catalog to 250,000 names from its house file. It has also sent a total of 150,000 postcards to advertising agencies, television producers, corporations with video departments and educational groups.

Motion Picture and Video Industries, Motion Picture & TV Production, WPA Film Library

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Dickinson advances SunTrust

Article Abstract:

Dickinson Direct, a Braintree, MA-based company, is presently touting the PC banking program of Atlanta, GA-based SunTrust to its customers in Georgia and other states in the Southeast. Customers are encouraged to try SunTrust's new service at no charge on the first year. The PC banking system allows clients to perform all banking functions, including transferring funds, making deposits, paying bills and applying for loans, from their home or office computer. Direct marketing materials for the service are being mailed in two formats: a three-panel self-mailer brochure and a letter package.

Services information, All Other Information Services, Direct Mail Advertising, Direct Mail Advertising Svcs, Home Banking Service, Home banking, Dickinson Advertising, SunTrust Bank, Atlanta

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