Controlled consumer: a challenge for circulations an advantage for advertisers

Article Abstract:

The concept of controlled consumer and its usage in publication industry for increasing advertisement profits is discussed.

Consumer Behavior, Methods, Analysis, Advertising, Consumer behaviour

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Consumer marketers can solve multimedia equation

Article Abstract:

Consumer marketers' significance in improving the circulation of publications using multimedia is discussed.

Usage, Marketing, Company marketing practices, Multimedia

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Custom publishing deserves a second look for CRM

Article Abstract:

The growth of custom publishing as a medium for customer relationship management is discussed.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Customer relationship management

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