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Construction and materials industries

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Yahoo redesigns search ad system

Article Abstract:

Yahoo paid search advertising is expected to be more popular and effective after its redesigning. By changing the quality and relevance of its ad rankings, advertising search will be more transparent and specific. Details are presented.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Information services, Yahoo! Inc., Information services industry, YHOO

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Ask Jeeves starts its own ad network

Article Abstract:

Paid search engine Ask Jeeves has started a new advertisement campaign for highlighting its user friendly services.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
IAC Search & Media, ASKJ

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Reprise: Not all Super Bowl advertisers were super online

Article Abstract:

The ratings of advertisers on the basis of search engine marketing and web campaigns during Super Bowl are listed.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising agencies, Agencies, Usage, Super Bowl Game (Football), Rankings, E-commerce

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Subjects list: United States, Advertising, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software
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