Duncan Hines bakes online club

Article Abstract:

Bakery product maker Duncan Himes has followed a unique marketing strategy to keep intact its customer based. The company has built an online community called "Bakers Club" to make baking product enthusiasts share recipes and other information. The club has about 100,000 memberships.

Services introduction, New Products/Services, Management dynamics, Bakery Products, Customer Relations, Management, Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company service introduction, Service introduction, Company business management, Baked products industry, Baked goods industry, Clubs, Clubs (Associations)

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MSN advertisers report high ROI, less traffic

Article Abstract:

Trends of returns on investment, on paid search campaigns that run on MSN's adCenter compared to Google and Yahoo, reported by various advertisers and search agencies in New York, are presented.

Advertising, Advertising Activity, Shipments data, Finance, Information services, Information services industry, Traffic, Return on investment, Company financing, Rate of return

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New England Patriots are champs at e-mail, too

Article Abstract:

The details pertaining to the growth in the demand for e-mail offers by fans of the New England Patriots, such as the NFL Draft Party tickets, are presented.

Company investment, Investments, Growth, Fans (Persons), Company growth, Internet marketing, New England Patriots

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