Optima goes to hacker group for mail checkup

Article Abstract:

Optima Health, a health plan organization was owned by Sentara Healthcare named 'The Hackers Group', Bellevue, WA. It handles a lead generation effort for the Southeast Virginia market by using mail to target some of the 40,000 small companies in that area.

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HMO targets the funny bone

Article Abstract:

Health m aintenance o rganization's (HMOs) comical and gentle advertisng methods, on rising health care costs in United States, are analyzed.

Forecasts, trends, outlooks, Forecasts and trends, Marketing, Market trend/market analysis, Medical care, Cost of, Health care costs, Company marketing practices

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Kaiser renews pitch for Mid-Atlantic market

Article Abstract:

Reasons behind direct mail campaign of Kaiser Permanente are presented.

Direct Mail Marketing, Usage, Kaiser Foundation Health Plan Inc.

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