'Heart' effort beats strong with donors

Article Abstract:

An interactive direct mail campaign by North Shore Animal League America features heart-shaped pet tags tested well with donors. The peg tag test yielded a 6 percent response for donor but only 1.5 percent for prospects.

Donations

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Atlanta Humane society picks Grizzard agency

Article Abstract:

Grizzard Agency has been selected as advertising associate for Atlanta Humane Society and Society for Prevention of Cruelty to Animals Inc. Complete details in this context is presented.

Contracts & orders received, Advertising agencies, Agencies, Contracts & orders let, Contracts, Contract agreement, Non-governmental organizations, Nongovernmental organizations, Grizzard Advertising Inc.

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Shari's Berries tastes success with e-mail-database effort

Article Abstract:

The prospective results derived by food merchant Shari's Berries International Inc. from e-mail marketing campaigns are examined.

Marketing procedures, FOOD AND KINDRED PRODUCTS, Food industry, Marketing, Company marketing practices, Food and beverage production/distribution software, Email marketing, Shari's Berries

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