Valley expo postcard effort gives recipients the whole picture

Article Abstract:

Valley Expo & Displays, Rockford, IL, targeted more than 1,000 trades show coordinators employed by trade associations by its direct mail campaign. It mails three postcards with different images on each piece including a family picnic, a beach scene and a woman fishing.

Business services, not elsewhere classified, Targets & Markets, Trade Show & Conference Management, Convention and Trade Show Organizers, Trade Show Management, Usage, Internet/Web advertising, Internet advertising, Trade show management services, Postcards, Trade show management firms, Target marketing

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Peterman rides through ups, downs

Article Abstract:

John Peterman, the owner of a multimillion-dollar company talks about his future plans about his company after declaring bankruptcy and losing his name in an asset sale. He said that ups and downs are phases that develop new experiences in life.

United States, Legal issues & crime, Legal/Government Regulation, Business Failures, Company legal issue, Cases, Beliefs, opinions and attitudes, Performances, Bankruptcy, Company bankruptcy, Peterman, John

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Electronics cataloger gets less personal on its cover

Article Abstract:

The Ottawa, Illinois based B & B Electronics features its employees on its catalog cover and promotes niche products than the low cost serial products. The company's catalog and its design concept are discussed.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Marketing, Design and construction, Electronics industry, Company marketing practices, Catalogs, Serial interfaces, CD-ROM catalog, Catalogues, Serial interface, B and B Electronics Manufacturing Inc.

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