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Construction and materials industries

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Commercial e-mail: change the rules

Article Abstract:

Microsoft and Yahoo both were working on anti-spam technologies to protect their millions of users. However, these solutions would also restrict the flow of e-mail from conscientious advertisers as Internet service providers incorrectly block or filter a significant portion of responsible commercial e-mail along with spam.

Author: Linkner, Josh
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Prepackaged software, Computer software industry, Software industry, Microsoft Corp., MSFT, Spam (Junk email), Unsolicited bulk e-mail, Email filtering software

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Yahoo asks students to teach message

Article Abstract:

Information technology services giant Yahoo Inc. has started new campaign to encourage art students to contribute in new web designing methods. Complete details of this campaign are presented.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Students, Web sites, Web site design, Works

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Yahoo's secret weapon: direct mail

Article Abstract:

The use of direct mail as a tool for customer acquisition, by Yahoo Search Marketing, to increase its sales, is presented.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Usage, Customer relations

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Subjects list: United States, Marketing, Information services, Yahoo! Inc., Company marketing practices, Information services industry, YHOO
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