Marketers want content listings separate from search

Article Abstract:

The search marketing executives expressed that the content listings and search listings should be treated as two separate items and marketed accordingly. The content listings' conversion rates are far behind the search listings and the content list will grow in importance only in the coming years.

On-Line Information Services, Videotex & Teletext, Online services, Online information services, Information services, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Online information service, Text search and retrieval software

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Winery uses e-mail to spur online sales

Article Abstract:

The winery Stag's Leap, used Vertical Response, San Francisco, an outsourced e-mail marketing provider, to create and send campaigns through its iBuilder self-service e-mail publishing tool. A complication faced by their mail strategy involves state regulation prohibiting wine shipments.

Contracts & orders received, Contracts & orders let, Usage, Contracts, Wine industry, Wineries, Contract agreement, Internet/Web advertising, Internet advertising, Stag's Leap Wine Cellars

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Claria files countersuit against Bean

Article Abstract:

The advertising company, Claria filed a lawsuit against L. L. Bean. It alleged that the cataloger was engaged in anti-competitive practices by filing lawsuits against four of its advertisers.

Legal issues & crime, Advertising agencies, Agencies, Legal/Government Regulation, Company legal issue, Cases, Actions and defenses, Litigation, Lawsuit/litigation, License lawsuit, Actions and defences

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