Stewart mails catalog with name held high

Article Abstract:

Martha Stewart Omnimedia Inc. is mailing its early summer catalog Martha Stewart: The Catalog for living in May 2004 with 44 pages and 75 new items. Inspite of the losses it is suffering, its move to launch the new catalog is regarded appreciable and the fact that it will soon recover from the recession phase by adopting various strategies is discussed.

Martha Stewart Living Omnimedia Inc.

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BizRate hatches Shopzilla sibling

Article Abstract:

BizRate.com has launched a shopping service called Shopzilla.com and changed its name to Shopzilla Inc. The company is planning marketing activities for this service. The service links various stores and updates prices and products for effective service.

Marketing procedures, Organizational nomenclature, Marketing, Names, Company marketing practices, BizRate.com

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Amazon plans travel store with SideStep

Article Abstract:

E-commerce giant Amazon.com is planning to launch new travel search service on its website. Customers will be using SideStep Inc's link icon on Amazon search engine for travel information and booking.

Amazon.com Inc., AMZN, Online travel services, Online travel service

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