Compaq to assemble computers in Germany, sell direct

Article Abstract:

Compaq, the world's biggest personal computer maker, has partnered with Schaefer IT Logistics, a German manufacturing and assembly concern, in an effort to bring down the prices of its models in Germany. High pricing has largely stymied Compaq's effort to increase its share of the German market where the company is currently tenth ranked. The company will also try to tap other distribution channels such as telephone and the Internet where it will try to sell the Presario 5501 Minitower, which will sell for 1,699 German marks ($1,009).

Analog & Hybrid Computers, Strategic alliances, Geographic, Licensing/Sales Agreements, Channels of Distribution, Microcomputers, Compaq Computer Corp., Article, Schaefer IT Logistics

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Apple opens drive to grow dealer net, market share

Article Abstract:

Apple Computer Corp is embarking on a major branding campaign in Germany to double the brand's market share to 5% in two years. Company CEO Steve Jobs has expressed concerns that the company has not been doing well in Europe's biggest market. A nationwide direct marketing and advertising campaign will be launched alongside the company's expansion of its dealer and retail network in the country.

Advertising

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Dell targets online sales in Germany

Article Abstract:

Dell Germany will step up marketing efforts to boost online sales to from 45% to 75% of total sales in three years. According to Mathias Schaedel, who became head of Dell Germany in Apr 2000, the company will emphasize the advantages of the Internet for improving direct relationship between manufacturer and customer. The company has also put up banners on large and small portals.

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