Computer maker keeps sharp watch on E-mail

Article Abstract:

An online ad-campaign is conducted by the Sharp Systems of America, to collect e-mail addresses to add to its online database for conveying periodic information and offers on its PC notebooks and monitors. The campaign is targeted on potential customers who want to purchase PCs and LCD monitors or have an affinity for PCs.

Electronic computers, Computer industry, Microcomputer industry, Sharp Systems of America

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Mobile club forms for teen readers

Article Abstract:

New York company Little, Brown has launched mobile marketing campaign to target teen girls with a cell phone text messaging program named "Kiss & Tell Mobile Club".

Book publishing, Book Publishers, Text messaging, Little, Brown and Company Inc.

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CPG ad spending will spike, not catch leaders

Article Abstract:

The forecast for expenditure on advertising for consumer packaged goods upto the year 2009 is presented.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Consumer goods, Advertising expenditures

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