What to do when direct mail bombs
Article Abstract:
There are eight steps to take when direct mail bombs. You must check your data once, and then check it again. Look at the samples that arrived in your mailbox. Check for obvious things to go wrong such as the return adress or the phone number. Revisit your offer, make sure it is a good offer. Honestly evaluate your product. Examine your list and see if you are mailing to the best prospects, and then finally retest it.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2003
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What to do when your direct mail bombs
Article Abstract:
Guidelines for addressing response problems in direct mail advertising are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
How to sell (not sell) with sales letters
Article Abstract:
Guidelines for successful direct-mail advertising campaign are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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