Consolidation proves to be tricky

Article Abstract:

The sweeping wave of consolidation predicted for the marina industry has yet to occur largely because of the regional peculiarities of marinas and the unrealistic valuations placed on them by their owners, who are typically family businesses. Experts also say that consolidation has been considerably slowed down because a number of classical miscalculations have been committed by marina acquirers. Thus, most of the 12,000 US marinas remain privately owned in what remains a highly fragmented, heavily 'mom-and-pop' industry.

Market information - general

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Marina certification next step for the industry

Article Abstract:

The rollout of the Marine Industry Certification program for dealers and manufacturers has proven to be satisfactory thus far and attention ought to be shifted to other industry segments, such as marinas. There are apparently two certification intitiatives that have been launched for the 12,000 marinas in the US. International Marina Institute Pres Paul Dodson noted, however, that not much has been accomplished by either effort thus far, and the industry has a long way to go to establish unified standards.

Government regulation

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Marina seminar focuses on customer service

Article Abstract:

The International Marina Institute's marina management seminars on Feb 14, 1999, in Fort Lauderdale, FL, focused primarily on improving customer service. Speakers stressed the significance of all aspects of customer relations such as ambience, attitude, research on customer needs and surpassing customer expectations. Marinas International Regional Mgr Pete Pfizenmayer noted that marinas serve high-end consumers with high expectations.

Marketing procedures, Florida

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