Contextual advertising is here to stay

Article Abstract:

Advertising on Internet can be of no use if it is not linked to the web sites browsed by the consumer. In order to make the advertising effective, the advertisements and the data must be targeted and analyzed. These features are combined in contextual advertising, which is the new way to advertise on Internet.

Analysis, Usage, Advertising, Internet marketing

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Inserts no longer just an alternative

Article Abstract:

The potential of insert media as a direct marketing vehicle and customer prospecting tool is discussed.

Advertising fliers

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What's ahead for BTB: rules of access changing

Article Abstract:

The upcoming trends for business-to-business marketing in the year 2005 are discussed.

Business-to-business market, Business to business market, 2005 AD

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