Country home gets renovation for the fall

Article Abstract:

Meredith Corp.'s Country Home magazine got an elaborate makeover and extensive marketing in a multimillion-dollar effort to maintain and expand its leadership in the category. A mailing to consumers was planned once the makeover was disclosed and the sales staff has video presentations about the magazine's readership to attract the advertisers and prospects.

Meredith Corp.

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Art and Antiques magazine gets contemporary look

Article Abstract:

The redesigning efforts made to Art & Antiques magazine regarding editorial and marketing circulations in order to attract younger readers are discussed. The marketing efforts like online selling and targeting youth clubs are also mentioned.

Services information, Internet, Technology application, E-commerce, Service enhancement, Art and Antiques (Periodical)

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Town and country travel goes on a quest

Article Abstract:

Town & Country magazine published by Hearst Magazine targets the cream of travelers and likes to call itself a luxury magazine. It is doing comfortable business and focused on overseas travel inspite of 9/11.

Hearst Corp. Hearst Magazines Div., Town & Country Travel (Periodical)

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