DM News publisher changes name to Courtenay Communications

Article Abstract:

Mill Hollow Corp has changed its name to Courtenay Communications Corp. the company's founder and CEO, Adrian Courtenay said that the reasons for the name change included better identifying the rapidly growing, 30-year old firm as a media company, reinforcing his personal commitment to long- term growth and establishing a more recognizable corporate brand. The company's print products include DM News, the weekly newspaper for the direct marketing industry.

Organizational nomenclature

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Custom publishers need a wake-up call

Article Abstract:

Custom publishers are not using circulation marketing as much as they should. Circulation marketing is crucial because any excellent editorial content will go to waste when the custom publication fails to reach its intended audience. Maintaining the client database, list hygiene and prospect evaluation are just among the circulation marketing tactics custom publishers tend to ignore.

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How to optimize CRM in online retail

Article Abstract:

The Internet provides a most effective venue for successful consumer relationship management. It provides a personalized treatment of each shopper's unique needs in an inexpensive manner as opposed to the traditional manner with which customer relationship management has been conducted. Four steps to achieve successful consumer relationship management via the Internet are described.

Internet service providers

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