Newsletter publisher explores Spanish, Portuguese editions

Article Abstract:

Agora, a business-opportunity, financial, health and travel newsletter publisher, plans to conduct within a three-to-six-month period market tests for its Portuguese- and Spanish-language products in Mexico, Brazil and Argentina. Agora managed to secure a foothold into markets in the Latin American region by forming alliances with local firms from the region. Agora's international marketing manager, Katharine Flannery, cited that the firm will send out test mailings that will initially range from 30,000 to 20,000 mailing pieces.

Product information, Argentina, Geographic, Brazil, Mexico, Demographics, Product Test Marketing, Article, Agora S.A.

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Switch to e-mail newsletter cuts costs for real estate franchisor

Article Abstract:

Implications of using e-mail newsletter by the real estate franchisor RE/MAX of Michigan on its advertising costs are discussed.

Forecasts, trends, outlooks, Michigan, Periodicals, Usage, Forecasts and trends, Market trend/market analysis, Advertising expenditures, Email marketing

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Best practices for an association

Article Abstract:

CoreNet Global's marketing strategies are discussed.

Market Targeting & Approach, United States, Case studies, Market strategy, CoreNet Global

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